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Jul 14, 2017

In Episode 20, I talk with Ruari Fairbairns, Founder of One Year No Beer. Coming from a heavy drinking culture in London, Ruari went from being a heavy-drinking broker to an alcohol-free broker. Ruari initiated his alcohol-free days when he signed up for an anger management course. He wanted to prove that alcohol had nothing to do with his relationship challenges with his wife and why it was down to her anger! Little did he know, that it was his own drinking that led to their relationship problems. He decided to quit alcohol for 90 days and has continued, other than very special occasions. His life has transformed, his family's life has transformed, and his company has transformed the lives of 16,000 members so far. 

2.20 – Friction in his relationship with his wife as a broker - “business is lubricated by alcohol”

3.00 – Wanted to prove that alcohol WASN’T the problem

3.20 – Discovered the 2 biggest instigators of anger. Experienced something magnificent when abstaining - energy and new zest for life

5.30 – Unwinding the societal conditioning of alcohol in celebratory circumstances with psychologist on board

7.00 – Upsides to drinking compared with downsides

7.30 – He doesn’t want to be an “ipad parent.”

8.30 – Difference between typical abstinence and new ways of approaching social situations – “social currency.”

9.30- Importance of going through a MINDSET shift to approach life without alcohol

10.00 – How we’ve been conditioned with a reward system

11.00 – Innate tribalism – what happens when someone leaves our tribe

12.00 – 16,000 members in 100 countries. Meet ups in UK and US.

13.00 – Connected tribe, social inclusion (not needing the buzz0

14.00 – Results that members of his challenge has achieved – reduction or reversal of anxiety, the lifting of depression & more

16.00 – Discovered he was lactose intolerant (nothing to do with alcohol!) and I told him why he is.

17.00 – One amazing case study of a member abstaining from alcohol. It has to do with tiny feet.

18.00 – What might a 90-day challenge might do for you?

19.00 – No.1 piece of advice for someone who wants to “unwind” after a stressful day at work and how we justify ourselves into drinking.

20.00 No.1 reason for “rebound anxiety”  

22.00 – an idea for couples’ counselling

24.00 – Another cool couple of case studies – including fitness pros

25.00 – The ripple effect of affecting those around you

26.30 – Major shift happening in the environment. A paradigm shift is happening with alcohol

27.00 – One Year No - Full refund guarantee for 180 days!

28.00 – Ruari’s Final Thought: “The only person you can have an affect on is”